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2024
海马体：摄影界的新物种
Translated title of the contribution: HIMO: A "New Species" in the Photography Industry王雅瑾 & 朱琼 , 30 Apr 2024, 15 p.Research output: Other contribution › Case Studies
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2022
ApiYoo: A New Breed of Entrepreneurship
Wang, G., Zhu, Q. & Zhang, C., 30 Jun 2022, 6 p.Research output: Other contribution › Case Studies
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乐象永续科技：生物基染料的商业化之路
Translated title of the contribution: Melephant: Path to Commercialization of A Bio-based Dye王琪, 何今宇, 刘耿 & 薛文婷, 29 Jul 2022, 11 p.Research output: Other contribution › Case Studies
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艾优：颜值差异化战略
Translated title of the contribution: ApiYoo: A New Breed of Entrepreneurship王高, 朱琼 & 张锐, 30 Jun 2022, 13 p.Research output: Other contribution › Case Studies
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2021
百瑞源：直播电商的思考
Translated title of the contribution: Beryl: E-commerce Livestreaming Strategy林宸 & 曹之静, 30 Jun 2021, 16 p.Research output: Other contribution › Case Studies
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2019
瑞幸咖啡：星巴克的中国挑战者
Translated title of the contribution: Luckin Coffee：Starbucks' Challenger in ChinaLin, C., 30 Jun 2019, 30 p.Research output: Other contribution › Case Studies
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2018
摩拜Mobike:一夜爆红的共享单车
Translated title of the contribution: Mobike: An Overnight HitLin, C., 1 Oct 2018, 26 p.Research output: Other contribution › Case Studies
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猪八戒网：腾云中的迭代升级
Translated title of the contribution: The Iterative Development of ZBJ.com王高 & 朱琼 , 1 Oct 2018, 22 p.Research output: Other contribution › Case Studies