Abstract
This paper examines the perceptions of the multinationals on the effectiveness of anti-piracy strategies and the interactions of managerial confidence in the intellectual property system in China on such effectiveness. The authors propose an anti-piracy model. Using data from 128 multinationals, the preliminary test demonstrates that anti-piracy strategies have a powerful effect on curtailing piracy explaining over 51% of the variations in the anti-piracy success. The level of managers’ confidence in the intellectual property system in China strongly impacts on the relationship with anti-piracy strategies.
Original language | English |
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Pages (from-to) | 321-339 |
Journal | Journal of World Business |
Volume | 43 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2008 |
Corresponding author email
d.yang@bradford.ac.ukKeywords
- Anti-piracy strategy
- China
- Intellectual property
- Managerial confidence
- Manufacturing
- Multinationals
Indexed by
- Scopus
- SSCI
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Yang, D., Fryxell, G. E., & Sie, A. K. Y. (2008). Anti-piracy effectiveness and managerial confidence: Insights from multinationals in China. Journal of World Business, 43(3), 321-339. https://doi.org/10.1016/j.jwb.2007.11.010