Anti-piracy effectiveness and managerial confidence: Insights from multinationals in China

Deli Yang (First Author), Gerald E. Fryxell (Participant Author), Agnes K.Y. Sie (Participant Author)

    科研成果: 期刊稿件期刊论文

    25 引用 (Web of Science)

    摘要

    This paper examines the perceptions of the multinationals on the effectiveness of anti-piracy strategies and the interactions of managerial confidence in the intellectual property system in China on such effectiveness. The authors propose an anti-piracy model. Using data from 128 multinationals, the preliminary test demonstrates that anti-piracy strategies have a powerful effect on curtailing piracy explaining over 51% of the variations in the anti-piracy success. The level of managers’ confidence in the intellectual property system in China strongly impacts on the relationship with anti-piracy strategies.
    源语言英语
    页(从-至)321-339
    期刊Journal of World Business
    43
    3
    DOI
    已出版 - 2008

    Corresponding author email

    d.yang@bradford.ac.uk

    关键词

    • Anti-piracy strategy
    • China
    • Intellectual property
    • Managerial confidence
    • Manufacturing
    • Multinationals

    成果物的来源

    • Scopus
    • SSCI

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