CEIBS: A Global Business School Made in China

John A. Quelch (First Author), S. Ramakrishna Velamuri (Participant Author), Shengjun Liu (Participant Author)

Research output: Other contributionCase Studies


In 2009, just 15 years after it was founded, the China Europe International Business School (CEIBS) has achieved the remarkable 8th position in the Financial Times Global MBA rankings. The case describes the short history of the school and the reasons for its success. It also describes the difficult challenges the school faces to maintain its position of leadership in Asia: stiff competition from schools in Greater China, South East Asia and South Asia; recruitment of high-quality faculty members; generating new knowledge that contributes to management practice not just in China but globally; and maintaining a robust economic model to ensure long term financial sustainability.
Original languageEnglish
Number of pages32
Publication statusPublished - 1 Jan 2010

Case number


Case type


Published by

Harvard Business Publishing


  • Business Education
  • Business History
  • China
  • Competitive Advantage
  • Education Industry
  • Global Strategy
  • Growth and Development Strategy
  • Product Positioning
  • Quality

Case studies discipline

  • Marketing

Case studies industry

  • Business education


Dive into the research topics of 'CEIBS: A Global Business School Made in China'. Together they form a unique fingerprint.

Cite this