CEIBS: A Global Business School Made in China

John A. Quelch (First Author), S. Ramakrishna Velamuri (Participant Author), Shengjun Liu (Participant Author)

科研成果: 其它稿件案例

摘要

In 2009, just 15 years after it was founded, the China Europe International Business School (CEIBS) has achieved the remarkable 8th position in the Financial Times Global MBA rankings. The case describes the short history of the school and the reasons for its success. It also describes the difficult challenges the school faces to maintain its position of leadership in Asia: stiff competition from schools in Greater China, South East Asia and South Asia; recruitment of high-quality faculty members; generating new knowledge that contributes to management practice not just in China but globally; and maintaining a robust economic model to ensure long term financial sustainability.
源语言英语
页数32
已出版 - 1 1月 2010

案例编号

510088

案例类型

1

来源

Harvard Business Publishing

关键词

  • Business Education
  • Business History
  • China
  • Competitive Advantage
  • Education Industry
  • Global Strategy
  • Growth and Development Strategy
  • Product Positioning
  • Quality

案例学科表

  • 市场营销

案例行业表

  • Business education

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