Chinese consumers' perception of corporate social responsibility (CSR)

Bala Ramasamy (First Author), Mathew Yeung (Participant Author)

Research output: Contribution to journalJournal


The findings of this article increase our understanding of corporate social responsibility from the consumers’ perspective in a Chinese setting. Based on primary data collected via a self-administered survey in Shanghai and Hong Kong and results of similar studies conducted in Europe and the United States, we provide evidence to show that Chinese consumers are more supportive of CSR. We also show that Carroll’s pyramid of responsibilities can be applied in China. We evaluated the importance placed by Chinese consumers on the four responsibilities of firms – economic, legal, ethical and philanthropic – and find that economic responsibilities are most important while philanthropic responsibilities are of least importance. The nature of these differences is important for firms intending to use corporate social responsibility for strategic purposes.
Original languageEnglish
Pages (from-to)119-132
JournalJournal of Business Ethics
Publication statusPublished - 2009

Corresponding author email


  • China
  • Chinese consumers
  • Hong Kong
  • corporate social responsibility

Indexed by

  • FT
  • ABDC-A
  • Scopus
  • SSCI


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