Chinese consumers' perception of corporate social responsibility (CSR)

Bala Ramasamy (First Author), Mathew Yeung (Participant Author)

科研成果: 期刊稿件期刊论文

摘要

The findings of this article increase our understanding of corporate social responsibility from the consumers’ perspective in a Chinese setting. Based on primary data collected via a self-administered survey in Shanghai and Hong Kong and results of similar studies conducted in Europe and the United States, we provide evidence to show that Chinese consumers are more supportive of CSR. We also show that Carroll’s pyramid of responsibilities can be applied in China. We evaluated the importance placed by Chinese consumers on the four responsibilities of firms – economic, legal, ethical and philanthropic – and find that economic responsibilities are most important while philanthropic responsibilities are of least importance. The nature of these differences is important for firms intending to use corporate social responsibility for strategic purposes.
源语言英语
页(从-至)119-132
期刊Journal of Business Ethics
88
DOI
出版状态已出版 - 2009

Corresponding author email

bramasamy@ceibs.edu

关键词

  • China
  • Chinese consumers
  • Hong Kong
  • corporate social responsibility

成果物的来源

  • FT
  • ABDC-A
  • Scopus
  • SSCI

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