CityTogo:快速扩张中的人才瓶颈

Translated title of the contribution: CityTogo:The Talent Bottleneck during Fast Expansion

Shanyou Li (First Author), Liang Dong (Participant Author), Leiping Xu (Participant Author)

Research output: Other contributionCase Studies

Abstract

In May 2012, Mr. Jia Guang, founder and CEO of CityTogo (operator of a China-based home decoration materials group-buying website, CityTogo.com.cn) had a meeting on team building with his colleagues at CityTogo’s headquarters in Hangzhou. At the meeting, the head of business development again proposed a plan to recruit a large number of salespeople, because “it’s hard to respond quickly to customers’ requirements if the team is too small.” However, the head of human resources rejected the proposal immediately: “It is impossible to do that. Given the high standards we set for the new recruits, it is impossible for us to speed up the recruiting process. In addition, if we fail to hire the right people who can represent the Company and create real value for our customers, it will do more harm to the long-term development of our business.” … Jia Guang found himself deep in thought after the meeting: in a highly competitive industry, expanding more slowly than competitors means the erosion of market share. Therefore, CityTogo was in need of talent, which had become a bottleneck during its fast expansion.
Translated title of the contributionCityTogo:The Talent Bottleneck during Fast Expansion
Original languageChinese (Simplified)
Number of pages2
Publication statusPublished - 11 Jul 2015

Case number

HRM-14-267

Case normative number

HRM-14-267-CC

Case type

现场案例

Update date

2016-06-23

Published by

中欧国际工商学院

Keywords

  • 团队建设
  • 电商
  • 组织发展

Case studies discipline

  • Entrepreneurship
  • Human Resource Management

Case studies industry

  • Information, Media & Telecommunications
  • Retail Trade

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