Designing the content of advertising in a differentiated market

David A. Soberman (First Author), Yi Xiang (Participant Author)

Research output: Contribution to journal › Journal

1 Citation (Web of Science)
Plum Print visual indicator of research metrics
  • Citations
    • Citation Indexes: 2
  • Captures
    • Readers: 88
see details

Fingerprint

Dive into the research topics of 'Designing the content of advertising in a differentiated market'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance

Computer Science

Psychology