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Designing the content of advertising in a differentiated market
David A. Soberman (First Author),
Yi Xiang
(Participant Author)
市场营销学
University of Toronto, Toronto, ON, Canada;
科研成果
:
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Social Sciences
Advertising
44%
Consumers
33%
Information Theory
27%
Markets
22%
Difference
16%
Category
16%
Restaurant
11%
Decision
11%
Costs
11%
Campaign
11%
Quantity
11%
Content
11%
Heterogeneity
5%
Service Industries
5%
Analysis
5%
Ability
5%
Quality
5%
Involvement
5%
Situation
5%
Prices
5%
Food
5%
Competition
5%
Differentiation
5%
Economics, Econometrics and Finance
Information
100%
Market
22%
Enterprise
11%
Costs
11%
Experience Goods
5%
Brand
5%
Computer Science
Attribute Information
38%
Simulation Mode
33%
Messages
27%
Consumer Market
5%
Sensitive Attribute
5%
Service
5%
Functions
5%
Psychology
Taste
11%
Abilities
5%