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Designing the content of advertising in a differentiated market
David A. Soberman (First Author),
Yi Xiang
(Participant Author)
市场营销学
University of Toronto, Toronto, ON, Canada;
科研成果
:
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Social Sciences
Ability
5%
Advertising
44%
Analysis
5%
Campaign
11%
Category
16%
Competition
5%
Consumers
33%
Content
11%
Costs
11%
Decision
11%
Difference
16%
Differentiation
5%
Food
5%
Heterogeneity
5%
Information Theory
27%
Involvement
5%
Markets
22%
Prices
5%
Quality
5%
Quantity
11%
Restaurant
11%
Service Industries
5%
Situation
5%
Economics, Econometrics and Finance
Brand
5%
Costs
11%
Enterprise
11%
Experience Goods
5%
Information
100%
Market
22%
Computer Science
Attribute Information
38%
Consumer Market
5%
Functions
5%
Messages
27%
Sensitive Attribute
5%
Service
5%
Simulation Mode
33%
Psychology
Abilities
5%
Taste
11%