Geely-Volvo: The Road to a Cross-Country Marriage

Pedro Nueno (First Author), Shengjun Liu (Participant Author)

Research output: Other contributionCase Studies


The Chinese automotive manufacturer Geely Group acquired all shares of Volvo Cars in August 2010, marking a big step forward for Geely’s global ambitions. The newly formed Volvo China management team faced both opportunities and challenges. How should Volvo’s global strategy be adjusted to better leverage the fast-growing China market? What was the key to significant improvement in sales in China? Where should Volvo build its new factories? Meanwhile, cultural conflicts would have to be handled carefully, given the cultural diversity of the Volvo team.
Original languageEnglish
Number of pages24
Publication statusPublished - 1 Jan 2011

Case number


Case normative number


Case type


Update date


Published by

China Europe International Business School


  • Geely
  • Globalization Strategy
  • Multinational Acquisition
  • Volvo

Case studies discipline

  • General Management
  • Strategy

Case studies industry

  • Manufacturing


Dive into the research topics of 'Geely-Volvo: The Road to a Cross-Country Marriage'. Together they form a unique fingerprint.

Cite this