Geely-Volvo: The Road to a Cross-Country Marriage

Pedro Nueno (First Author), Shengjun Liu (Participant Author)

科研成果: 其它稿件案例

摘要

The Chinese automotive manufacturer Geely Group acquired all shares of Volvo Cars in August 2010, marking a big step forward for Geely’s global ambitions. The newly formed Volvo China management team faced both opportunities and challenges. How should Volvo’s global strategy be adjusted to better leverage the fast-growing China market? What was the key to significant improvement in sales in China? Where should Volvo build its new factories? Meanwhile, cultural conflicts would have to be handled carefully, given the cultural diversity of the Volvo team.
源语言英语
页数24
出版状态已出版 - 1 1月 2011

案例编号

STR-14-096

案例规范编号

STR-14-096-CE

案例类型

Library

更新日期

2016-07-03

来源

China Europe International Business School

关键词

  • Geely
  • Globalization Strategy
  • Multinational Acquisition
  • Volvo

案例学科表

  • 综合管理
  • 战略

案例行业表

  • 制造

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