How Chinese Retailers Are Reinventing the Customer Journey Five lessons for Western companies

MJ Greeven (First Author), K Xin (Participant Author), GS Yip (Participant Author)

Research output: Contribution to journalJournal

Original languageEnglish
Pages (from-to)84-+
Number of pages11
JournalHarvard Business Review
Issue number5
Publication statusPublished - 9 Sept 2021

Indexed by

  • FT
  • ABDC-A
  • SSCI

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