Identifying and Measuring Knowledge Transfer in the Consumer New Brand Purchase Decision

Junsong Chen (First Author), Stan Paliwoda (Participant Author)

    Research output: Contribution to journal › Journal

    Plum Print visual indicator of research metrics
    • Citations
      • Citation Indexes: 2
    • Captures
      • Readers: 13
    see details

    Fingerprint

    Dive into the research topics of 'Identifying and Measuring Knowledge Transfer in the Consumer New Brand Purchase Decision'. Together they form a unique fingerprint.

    Social Sciences