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Identifying and Measuring Knowledge Transfer in the Consumer New Brand Purchase Decision
Junsong Chen (First Author), Stan Paliwoda (Participant Author)
University of Strathclyde
科研成果
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期刊稿件
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期刊论文
Plum Print visual indicator of research metrics
Citations
Citation Indexes:
2
Captures
Readers:
13
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探究 'Identifying and Measuring Knowledge Transfer in the Consumer New Brand Purchase Decision' 的科研主题。它们共同构成独一无二的指纹。
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Social Sciences
Consumers
100%
Consumer Knowledge
75%
Purchase
75%
Knowledge Transfer
50%
Research
50%
Decision
50%
Category
50%
Belief
50%
Company
25%
Managers
25%
Influence
25%
Associations
25%
Attempt
25%
Intention
25%
Legal Decision
25%
Expertise
25%