Improving Rural Livelihoods through E-Commerce: The GoCoop Experience

Siva Devireddy (First Author), Janine M. Coughlin (Participant Author), S. Ramakrishna Velamuri (Participant Author), G. Sabarinathan (Participant Author)

Research output: Contribution to journalJournal


In India’s rural areas live handloom weavers and artisans who have been doing their craft for generations. In this article, the authors elaborate how the company GoCoop has strived to weave together fragmented systems and accessibility challenges in order to help the artisans bring their craft to urban markets and abroad. The article is both a learning experience and an inspiring story that every entrepreneur must read.
Original languageEnglish
JournalThe European Business Review
Publication statusPublished - 2017


  • Emerging Ideas
  • Entrepreneurship
  • Social Impact


Dive into the research topics of 'Improving Rural Livelihoods through E-Commerce: The GoCoop Experience'. Together they form a unique fingerprint.

Cite this