Improving Rural Livelihoods through E-Commerce: The GoCoop Experience

Siva Devireddy (First Author), Janine M. Coughlin (Participant Author), S. Ramakrishna Velamuri (Participant Author), G. Sabarinathan (Participant Author)

科研成果: 期刊稿件期刊论文


In India’s rural areas live handloom weavers and artisans who have been doing their craft for generations. In this article, the authors elaborate how the company GoCoop has strived to weave together fragmented systems and accessibility challenges in order to help the artisans bring their craft to urban markets and abroad. The article is both a learning experience and an inspiring story that every entrepreneur must read.
期刊The European Business Review
已出版 - 2017


  • Emerging Ideas
  • Entrepreneurship
  • Social Impact


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