Improving Rural Livelihoods through E-Commerce: The GoCoop Experience

Siva Devireddy; Janine M. Coughlin; S. Ramakrishna Velamuri; G. Sabarinathan

Improving Rural Livelihoods through E-Commerce: The GoCoop Experience

Siva Devireddy (First Author), Janine M. Coughlin (Participant Author), S. Ramakrishna Velamuri (Participant Author), G. Sabarinathan (Participant Author)

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科研成果: 期刊稿件 › 期刊论文

摘要

In India’s rural areas live handloom weavers and artisans who have been doing their craft for generations. In this article, the authors elaborate how the company GoCoop has strived to weave together fragmented systems and accessibility challenges in order to help the artisans bring their craft to urban markets and abroad. The article is both a learning experience and an inspiring story that every entrepreneur must read.

源语言	英语
期刊	The European Business Review
出版状态	已出版 - 2017

关键词

Emerging Ideas
Entrepreneurship
Social Impact

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引用此

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abstract = "In India{\textquoteright}s rural areas live handloom weavers and artisans who have been doing their craft for generations. In this article, the authors elaborate how the company GoCoop has strived to weave together fragmented systems and accessibility challenges in order to help the artisans bring their craft to urban markets and abroad. The article is both a learning experience and an inspiring story that every entrepreneur must read.",

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AU - Coughlin, Janine M.

AU - Velamuri, S. Ramakrishna

AU - Sabarinathan, G.

PY - 2017

Y1 - 2017

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AB - In India’s rural areas live handloom weavers and artisans who have been doing their craft for generations. In this article, the authors elaborate how the company GoCoop has strived to weave together fragmented systems and accessibility challenges in order to help the artisans bring their craft to urban markets and abroad. The article is both a learning experience and an inspiring story that every entrepreneur must read.

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KW - Entrepreneurship

KW - Social Impact

KW - Emerging Ideas

KW - Entrepreneurship

KW - Social Impact

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ER -

Improving Rural Livelihoods through E-Commerce: The GoCoop Experience

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