In-App Couponing or Group-Couponing: The Impact of Mobile Marketing Strategies on Branded App Adoption (CEIBS Working Paper, No. 014/2020/MKT)

Qi Wang, Ning Fu, Xia Wang

Research output: Working paper

101 Downloads (Pure)

Fingerprint

Dive into the research topics of 'In-App Couponing or Group-Couponing: The Impact of Mobile Marketing Strategies on Branded App Adoption (CEIBS Working Paper, No. 014/2020/MKT)'. Together they form a unique fingerprint.

Social Sciences

Psychology

Computer Science