In-App Couponing or Group-Couponing: The Impact of Mobile Marketing Strategies on Branded App Adoption (CEIBS Working Paper, No. 014/2020/MKT)

Qi Wang, Ning Fu, Xia Wang

科研成果: 工作论文

115 下载量 (Pure)

指纹

探究 'In-App Couponing or Group-Couponing: The Impact of Mobile Marketing Strategies on Branded App Adoption (CEIBS Working Paper, No. 014/2020/MKT)' 的科研主题。它们共同构成独一无二的指纹。

Social Sciences

Psychology

Computer Science