Intel? GrowthX: Partnering with Entrepreneurs for Growth

Shameen Prashantham, Zhijing Cao

Research output: Other contributionCase Studies


The case describes the process of Intel promoting an intrapreneurship program in China. The intrapreneurship platform called Ideas2Realty (later rebranded as GrowthX) was founded in 2015. After five years’ development, GrowthX was improved step by step by introducing established entrepreneurship methodologies (e.g., the Lean Startup framework), partnering with an innovation accelerator, and inviting external startups. By the end of 2020, GrowthX had explored more than 400 business ideas, bringing Intel millions of dollars in incremental revenue. Why do companies like Intel need intrapreneurship? What challenges did Intel China overcome during the process? Going forward, for project leader Kapil Kane, several challenges remained. For example, how to leverage internal teams and external startups? How to achieve better synergies between different innovation programs? How to convince managers and employees that the program is of high long-term value and ask for more resources to develop?
Original languageEnglish
Number of pages10
Publication statusPublished - 30 Jun 2022

Case number


Case normative number


Case type

Field Case

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Published by

China Europe International Business School


  • intrapreneurship
  • innovation
  • Entrepreneurship
  • lean startup

Case studies discipline

  • Entrepreneurship

Case studies industry

  • Information, Media & Telecommunications
  • Professional, Scientific, and Technical Services


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