Intel? GrowthX: Partnering with Entrepreneurs for Growth

Shameen Prashantham, Zhijing Cao

科研成果: 其它稿件案例

摘要

The case describes the process of Intel promoting an intrapreneurship program in China. The intrapreneurship platform called Ideas2Realty (later rebranded as GrowthX) was founded in 2015. After five years’ development, GrowthX was improved step by step by introducing established entrepreneurship methodologies (e.g., the Lean Startup framework), partnering with an innovation accelerator, and inviting external startups. By the end of 2020, GrowthX had explored more than 400 business ideas, bringing Intel millions of dollars in incremental revenue. Why do companies like Intel need intrapreneurship? What challenges did Intel China overcome during the process? Going forward, for project leader Kapil Kane, several challenges remained. For example, how to leverage internal teams and external startups? How to achieve better synergies between different innovation programs? How to convince managers and employees that the program is of high long-term value and ask for more resources to develop?
源语言英语
页数10
已出版 - 30 6月 2022

案例编号

ENT-22-885

案例规范编号

ENT-22-885-CE

案例类型

Field Case

更新日期

07/03/2023

附注

For more details, please visit www.chinacases.org

来源

China Europe International Business School

案例学科表

  • 创业

案例行业表

  • 信息、媒体与通讯
  • 专业、科学与技术服务

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