Michelin China: Transforming the Personnel Function

Research output: Other contributionCase Studies


Michel Default, Director of Michelin China’s Personnel Department, had been responsible for leading Michelin China, a company that manufactures and sells tires, to transform its personnel function since 2017. The ongoing transformation aimed to optimize the company's personnel function to align with both the outside business environment and the needs of the internal employees, with one goal of better helping manage people's careers at Michelin. In addition to the unavoidable resistance, Michel received an email in 2019 from a key account manager seeking an unexpected promotion. The manager also hinted at possibly quitting if he did not get a convincing reply, for the new practice implemented in Michelin China required him to do additional work. Michel would not want to see the company lose the key account manager, especially when Michelin's turnover rate was increasing. Knowing that he had to achieve the right balance between employee satisfaction and company situation, Michel faced a great challenge in his own career in China.
Original languageEnglish
Number of pages9
Publication statusPublished - 30 Jun 2022

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Case type

Field Case

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Published by

China Europe International Business School


  • Human Resource
  • human resources
  • Organizational Reform
  • organizational change
  • organizational transformation
  • organisational change
  • Talent Management
  • talent retention
  • HR function

Case studies discipline

  • Human Resource Management
  • Organizational Behavior

Case studies industry

  • Manufacturing


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