Abstract
This article provides an overview of the founding and development of a South Africa based telecommunication firm, MTN Group, focusing in particular on its globalization strategy. Case (A) mainly analyzes MTN South Africa’s business mole and the competences it acquired in its home market. This part ends by asking students to develop a recommendation for MTN Group’s expansion in the most attractive market in Africa — Nigeria. Case (B) illustrates MTN’s success in penetration of the Nigerian market and asks student to think about the feasibility of MTN further expanding its business to other parts of the world.
Original language | English |
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Number of pages | 11 |
Publication status | Published - 1 Jan 2012 |
Case number
IB-14-154Case normative number
IB-14-154-CECase type
LibraryUpdate date
2016-06-22Published by
China Europe International Business SchoolKeywords
- Corporate Growth
- Globalization
- Market Entry
- Market Expansion
- Telecommunication Industry
- Value Chain
Case studies discipline
- Strategy
- International Business
Case studies industry
- Information, Media & Telecommunications