MTN Group (B)

Bruce McKern (First Author), Daisy Yuan (Participant Author)

科研成果: 其它稿件案例

摘要

This article provides an overview of the founding and development of a South Africa based telecommunication firm, MTN Group, focusing in particular on its globalization strategy. Case (A) mainly analyzes MTN South Africa’s business mole and the competences it acquired in its home market. This part ends by asking students to develop a recommendation for MTN Group’s expansion in the most attractive market in Africa — Nigeria. Case (B) illustrates MTN’s success in penetration of the Nigerian market and asks student to think about the feasibility of MTN further expanding its business to other parts of the world.
源语言英语
页数11
出版状态已出版 - 1 1月 2012

案例编号

IB-14-154

案例规范编号

IB-14-154-CE

案例类型

Library

更新日期

2016-06-22

来源

China Europe International Business School

关键词

  • Corporate Growth
  • Globalization
  • Market Entry
  • Market Expansion
  • Telecommunication Industry
  • Value Chain

案例学科表

  • 战略
  • 国际商务

案例行业表

  • 信息、媒体与通讯

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