Qingfeng Textile Company: The Challenges of Recruiting, Training and Retaining Talent in SMEs

S. Ramakrishna Velamuri (First Author), Xin Fu (First Author)

Research output: Other contributionCase Studies


This case illustrates, in a first-person account, some of the difficulties of establishing a Chinese private enterprise. Lao Qian, the protagonist, is the founder of Qingfeng, which is engaged in the fabric trade business. In developing the firm, he faces a number of human resource management challenges: how to recruit, retain, train, and make the best use of employees. He knows that strong talent is crucial to a successful business. But as a small private enterprise with lofty goals, how can Qingfeng attract, retain, and develop the talent it needs? This case is focused on how Chinese private enterprises approach the start-up process, their pursuit of healthy development, and their challenges in talent management. The case is suitable for basic human resources or entrepreneurship courses for MBA students.
Original languageEnglish
Number of pages16
Publication statusPublished - 1 Jan 2009

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Published by

China Europe International Business School


  • Entrepreneurship
  • Private Enterprise
  • Recruitment
  • Talent Management
  • Textile Industry

Case studies discipline

  • Entrepreneurship
  • Organizational Behavior
  • Human Resource Management

Case studies industry

  • Manufacturing


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