Qingfeng Textile Company: The Challenges of Recruiting, Training and Retaining Talent in SMEs

S. Ramakrishna Velamuri (First Author), Xin Fu (First Author)

科研成果: 其它稿件案例

摘要

This case illustrates, in a first-person account, some of the difficulties of establishing a Chinese private enterprise. Lao Qian, the protagonist, is the founder of Qingfeng, which is engaged in the fabric trade business. In developing the firm, he faces a number of human resource management challenges: how to recruit, retain, train, and make the best use of employees. He knows that strong talent is crucial to a successful business. But as a small private enterprise with lofty goals, how can Qingfeng attract, retain, and develop the talent it needs? This case is focused on how Chinese private enterprises approach the start-up process, their pursuit of healthy development, and their challenges in talent management. The case is suitable for basic human resources or entrepreneurship courses for MBA students.
源语言英语
页数16
出版状态已出版 - 1 1月 2009

案例编号

HRM-14-054

案例规范编号

HRM-14-054-CE

案例类型

Library

更新日期

2016-06-23

来源

China Europe International Business School

关键词

  • Entrepreneurship
  • Private Enterprise
  • Recruitment
  • Talent Management
  • Textile Industry

案例学科表

  • 创业
  • 组织行为
  • 人力资源管理

案例行业表

  • 制造

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