Red Collar Group: Succession and Strategic Transformation (A)

Jean S. K. Lee (First Author), Liman Zhao (Participant Author)

Research output: Other contributionCase Studies


This two-case series focuses on leadership succession and strategic transformation in a Chinese private business. Case (A) describes the strategic transformation from a traditional massive production model to a personalized customization model. Behind the strategic transformation was the story of the founder, CEO Mr. Daili Zhang, who was willing to hold on to his dream even if none of his employees would. Case (B) illustrates the succession story from the perspective of Ms. Yunlan Zhang, the daughter of Daili Zhang. Though she had performed remarkably as a leader, she understood that the succession was still a work in progress, and that there were various challenges to overcome while implementing the firm’s strategy.
Original languageEnglish
Number of pages15
Publication statusPublished - 1 Sept 2016

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Published by

China Europe International Business School


  • Family Business
  • Leadership
  • Strategy Transformation
  • Succession

Case studies discipline

  • Organizational Behavior
  • Strategy

Case studies industry

  • Manufacturing


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