South Beauty Group: In Quest of a 'Beautiful' Growth Story

Leiping Xu (First Author), S. Ramakrishna Velamuri (Participant Author)

Research output: Contribution to journalJournal


This case was developed by Research Fellow, Xu Leiping and Associate Professor S. Ramakrishna Velamuri of the China Europe International Business School with the helpful collaboration of the South Beauty Group. The case was prepared as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Certain names and other identifying information may have been disguised to protect confidentiality.
Original languageEnglish
Pages (from-to)229-273
JournalAsian Case Research Journal
Issue number2
Publication statusPublished - 2009


  • Chain
  • Chinese Dinner
  • Chinese Restaurant
  • Entrepreneurship
  • Scale Expansion
  • Standardization

Indexed by

  • ABDC-C
  • Scopus


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