YouTubers Balancing the Paradox of Novelty and Conformity

Sumeet Malik (First Author), Taiyuan Wang (Participant Author), Chandrika Rathee (Participant Author)

Research output: Contribution to journalConference Paper

Original languageEnglish
JournalProceedings - Academy of Management
Issue number1
Publication statusPublished - 2020
Event80th Annual Meeting of the Academy of Management (AOM 2020) - Online
Duration: 7 Aug 202011 Aug 2020

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