王 雅瑾

搜索结果

• 2024

  Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents' Purchase Preferences for Children's Educational Products

  Chen, Q., Wang, Y. & Zhang, Y., 6 5月 2024, 在: Journal of Marketing. 88, 5, 页码 46-62 17 页码

  科研成果: 期刊稿件 › 期刊论文

  开放访问

  文档

  • Social Mobility 100%
  1 引用 (Web of Science)

  156 下载量 (Pure)

• Luxury branding and the creator Economy: Emerging challenges and future avenues

  Prandelli, E., Wang, Y. & Weijo, H., 9月 2024, 在: International Journal of Research in Marketing. 41, 3, 页码 455-467 13 页码

  科研成果: 期刊稿件 › 期刊论文

  • Emerging Economies 100%
  • Brand Management 100%
  • Luxuries 100%
  • Tuition Fee 12%
  1 引用 (Web of Science)
• 2023

  Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal

  Jin, L., Wang, Y. & Zhang, Y., 2023, 在: Journal of Marketing. 87, 5, 页码 776-792 17 页码

  科研成果: 期刊稿件 › 期刊论文

  • Goals 100%
  • Research 20%
  • Psychological State 20%
  5 引用 (Web of Science)
• 2022

  A conceptual framework of contemporary luxury consumption

  Wang, Y., 9月 2022, 在: International Journal of Research in Marketing. 39, 3, 页码 788-803 16 页码

  科研成果: 期刊稿件 › 期刊论文

  • Wealth 100%
  • Social Status 100%
  • Conceptual Framework 50%
  • Socioeconomic Status 50%
  • Research 50%
  33 引用 (Web of Science)

• L'Art Pour l'Art: Experiencing Art Reduces the Desire for Luxury Goods

  Wang, Y., XU, A. & Zhang, Y., 2022, 在: Journal of Consumer Research.

  科研成果: 期刊稿件 › 期刊论文

  • Research 100%
  • Works of Art 100%
  • Self-Transcendence 50%
  • Mental State 50%
  • Field Study 50%
  13 引用 (Web of Science)

• Residential mobility or mobile residentiality? Exploring the effects of place stability and variety in consumer psychology

  Wang, Y., 7月 2022, 在: Journal of Consumer Psychology. 32, 3, 页码 537-540 4 页码

  科研成果: 期刊稿件 › 期刊论文

  开放访问

  文档

  • Consumer Psychology 100%
  • Residential Mobility 50%
  • Psychology 50%
  4 引用 (Web of Science)

  104 下载量 (Pure)

• The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men

  Chen, Q. (First Author), Wang, Y. (Participant Author) & Ordabayeva, N. (Participant Author), 2022, 在: Journal of Consumer Research.

  科研成果: 期刊稿件 › 期刊论文

  • Screening 100%
  • Luxuries 83%
  • Consumption 83%
  • Women 66%
  • Men 66%
  14 引用 (Web of Science)
• 2021

  The divergent impact of reward magnitude on goal eagerness and effort investment

  Jin, L., Xu, Q., Wang, Y. & Zhang, Y., 11月 2021, 在: Organizational Behavior and Human Decision Processes. 167, 页码 101-113

  科研成果: 期刊稿件 › 期刊论文

  • Goals 100%
  • Goal Striving 25%
  2 引用 (Web of Science)