每年的科研成果
每年的科研成果
搜索结果
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2024
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents' Purchase Preferences for Children's Educational Products
Chen, Q., Wang, Y. & Zhang, Y., 6 5月 2024, 在: Journal of Marketing. 88, 5, 页码 46-62 17 页码科研成果: 期刊稿件 › 期刊论文
开放访问文档 -
Luxury branding and the creator Economy: Emerging challenges and future avenues
Prandelli, E., Wang, Y. & Weijo, H., 9月 2024, 在: International Journal of Research in Marketing. 41, 3, 页码 455-467 13 页码科研成果: 期刊稿件 › 期刊论文
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2023
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal
Jin, L., Wang, Y. & Zhang, Y., 2023, 在: Journal of Marketing. 87, 5, 页码 776-792 17 页码科研成果: 期刊稿件 › 期刊论文
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2022
A conceptual framework of contemporary luxury consumption
Wang, Y., 9月 2022, 在: International Journal of Research in Marketing. 39, 3, 页码 788-803 16 页码科研成果: 期刊稿件 › 期刊论文
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L'Art Pour l'Art: Experiencing Art Reduces the Desire for Luxury Goods
Wang, Y., XU, A. & Zhang, Y., 2022, 在: Journal of Consumer Research.科研成果: 期刊稿件 › 期刊论文
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Residential mobility or mobile residentiality? Exploring the effects of place stability and variety in consumer psychology
Wang, Y., 7月 2022, 在: Journal of Consumer Psychology. 32, 3, 页码 537-540 4 页码科研成果: 期刊稿件 › 期刊论文
开放访问文档 -
The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men
Chen, Q. (First Author), Wang, Y. (Participant Author) & Ordabayeva, N. (Participant Author), 2022, 在: Journal of Consumer Research.科研成果: 期刊稿件 › 期刊论文
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2021
The divergent impact of reward magnitude on goal eagerness and effort investment
Jin, L., Xu, Q., Wang, Y. & Zhang, Y., 11月 2021, 在: Organizational Behavior and Human Decision Processes. 167, 页码 101-113科研成果: 期刊稿件 › 期刊论文
