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中欧国际工商学院 首页
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向 屹
市场营销学教授
,
市场营销学
电话
86-21-28905644
电子邮件
yixiang
ceibs
edu
网站
http://www.ceibs.edu/xiang-yi
综述
指纹
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科研成果
(16)
相似简介
(15)
指纹
深入其中 Yi Xiang 为活跃的研究主题。这些主题标签来自此人的成果。它们共同形成唯一的指纹。
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Economics, Econometrics and Finance
Market
100%
Information
79%
Enterprise
54%
Specific Industry
47%
Marketing Management
43%
Demand
39%
Brand
24%
Pricing
21%
Market Share
21%
Sales
21%
Production
21%
Product Life Cycle
18%
Incentives
16%
Tax Cut
16%
Econometric Model
12%
Research and Development
12%
Gross Margin
10%
Competitive Advantage
10%
Brand Equity
10%
Department Store
10%
Data Analytics
10%
Trade Area Analysis
10%
False Claim
5%
Advertising Regulation
5%
Innovation
5%
Pharmaceutical Industry
5%
Public Revenue
5%
Personal Income Tax
5%
Consumer Attitude
5%
Social Sciences
Markets
54%
Specific Industry
43%
Consumers
28%
Innovation
21%
Production
21%
Jewelry
21%
Market Share
21%
Big Data
21%
Advertising
19%
Information Theory
19%
Competition
13%
Superior
10%
China
10%
Sales
10%
Success
10%
Plagiarism
10%
Profits
10%
Time
10%
Product Design
10%
Competitive Advantage
10%
Growth
10%
Rivers
10%
Scaling-Up
10%
Category
6%
Deception
5%
Advertising Ban
5%
Search
5%
Computer Science
Retail Industry
21%
Big Data
21%
Big Data Technology
21%
Attribute Information
15%
Data Services
15%
Analytics System
12%
Simulation Mode
12%
Messages
10%
Programs
7%
Application of Big Data
6%
Data Analytics
6%
Operational Efficiency
6%
Established Technology
6%
Decision Support System
6%
Benchmarking
6%
Department Store
6%
Design
5%