Yi Xiang

过滤

2022
Designing the content of advertising in a differentiated market
Soberman, D. A. (First Author) & Xiang, Y. (Participant Author), 3月 2022, 在: International Journal of Research in Marketing. 39, 1, 页码 190-211 22 页码
科研成果: 期刊稿件 › 期刊论文
1 引用 (Web of Science)
The Effect of Marketing Breadth and Competitive Spread on Category Growth
Xiang, Y. (First Author), Soberman, D. (Participant Author) & Gatignon, H. (Participant Author), 2月 2022, 在: Production and Operations Management. 31, 2, 页码 622-644 23 页码
科研成果: 期刊稿件 › 期刊论文
1 引用 (Web of Science)
2016

英菲尼迪：寒冬中的感性营销战
Xiang, Y. (First Author), Zhu, Q. (Participant Author) & Liu, J. (Participant Author), 2016, 在: 中欧商业评论. 4, 页码 84-93
科研成果: 期刊稿件 › 期刊论文
2015

左右家私品牌下沉记
Xiang, Y. (First Author), 2015, 在: 中欧商业评论. 7, 页码 98-105
科研成果: 期刊稿件 › 期刊论文
2014
Consumer favorites and the design of news
Xiang, Y. (First Author) & Soberman, D. (Participant Author), 2014, 在: Management Science. 60, 1, 页码 188-205
科研成果: 期刊稿件 › 期刊论文
3 引用 (Web of Science)
2013
Buying and selling information under competition
Xiang, Y. (First Author) & Sarvary, M. (Participant Author), 2013, 在: QME-QUANTITATIVE MARKETING AND ECONOMICS. 11, 3, 页码 321-351
科研成果: 期刊稿件 › 期刊论文

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