@article{c90bdc037dd14280be27db3b7ba4f16d,
title = "停止“反效果”活动",
keywords = "企业效益, 企业管理, 经营理念, 顾客满意度, 企业效益, 企业管理, 经营理念, 顾客满意度",
author = "Burgers, {Willem P.}",
year = "2005",
language = "简体中文",
pages = "28",
journal = "中国企业家",
issn = "1003-5087",
number = "20",
}