@article{83d2262d5aee490b897f1feb02685361,
title = "英菲尼迪：寒冬中的感性营销战",
abstract = "年轻的豪华车品牌英菲尼迪将“感性”作为差异化标签开展营销，在2015年市场极其低迷的情况下增速超过30％。",
keywords = "低迷, 品牌, 差异化, 市场, 感性营销, 豪华车, 低迷, 品牌, 差异化, 市场, 感性营销, 豪华车",
author = "Yi Xiang and Qiong Zhu and Jie Liu",
year = "2016",
language = "简体中文",
pages = "84--93",
journal = "中欧商业评论",
issn = "1674-4713",
number = "4",
}