51.com: Rise to the Top via Spin-off

Yan Gong (First Author), S. Ramakrishna Velamuri (Participant Author), Liman Zhao (Participant Author)

科研成果: 其它稿件案例

摘要

51.com was founded as an online social network service provider in August 2005, and entered the online game industry when browser games were becoming popular in China. Although it has continually invested in developing online games, it has not broken into the ranks of the top 10 companies in China. There exist opportunities as well as challenges in the eyes of Pang Shengdong, the founder and CEO of 51.com. On the one hand, this industry has seen very fierce and complex competition in the past years. 51.com has been experiencing brain drain, a common problem in the online game industry. On the other hand, increasing numbers of profitable startups are emerging in this market, especially in the mobile game segment. To overcome the internal and external challenges, Pang decides to apply the spin-off approach within 51.com. This case aims to encourage the participants to discuss Pang’s efforts and the spin-off conducted within 51.com.
源语言英语
页数22
已出版 - 30 10月 2015

案例编号

ENT-15-033

案例规范编号

ENT-15-033-CE

案例类型

Field

更新日期

2016-06-23

来源

China Europe International Business School

关键词

  • Online Game
  • Spin-off
  • Spin-off entrepreneurship

案例学科表

  • 创业
  • 战略

案例行业表

  • 艺术、娱乐、体育与休闲

指纹

探究 '51.com: Rise to the Top via Spin-off' 的科研主题。它们共同构成独一无二的指纹。

引用此