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2022
Designing the content of advertising in a differentiated market
Soberman, D. A. (First Author) & Xiang, Y. (Participant Author), 3月 2022, 在: International Journal of Research in Marketing. 39, 1, 页码 190-211 22 页码科研成果: 期刊稿件 › 期刊论文
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Income Tax and Salesforce Performance: A Micro Perspective
Chen, Y., Xiang, Y. & Yu, F., 12月 2022, SSRN, 33 页码.科研成果: 工作论文 › 预印本
开放访问文档 -
The Effect of Marketing Breadth and Competitive Spread on Category Growth
Xiang, Y. (First Author), Soberman, D. (Participant Author) & Gatignon, H. (Participant Author), 2月 2022, 在: Production and Operations Management. 31, 2, 页码 622-644 23 页码科研成果: 期刊稿件 › 期刊论文
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2021
Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market
Xiang, Y., Cao, Z. & Li, Y., 30 6月 2021, 15 页码.科研成果: 其它稿件 › 案例
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2020
Deceptive Advertising and Consumer Verification (CEIBS Working Paper, No. 007/2020/MKT)
Xiang, Y. & Song, I., 1 1月 2020, (准备中).科研成果: 工作论文
文档161 下载量 (Pure) -
Designing the Content of Advertising in a Differentiated Market (CEIBS Working Paper, No. 006/2020/MKT)
Xiang, Y. & Soberman, D. A., 1 1月 2020, (准备中).科研成果: 工作论文
文档141 下载量 (Pure) -
The Roles of Marketing Breadth and Competitive Spread on Product Life Cycle (CEIBS Working Paper, No. 015/2020/MKT, 2020)
Xiang, Y., Soberman, D. & Gatignon, H., 1 1月 2020, (准备中).科研成果: 工作论文
文档130 下载量 (Pure) -
Winner Technology: Big Data Disruption in the Retail Industry
Xiang, Y., Ruan, L. & Li, Y., 30 6月 2020, 15 页码.科研成果: 其它稿件 › 案例
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2017
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英菲尼迪：期待比肩豪华车德系三强（B）
Zhu, Q. (First Author), Liu, J. (Participant Author) & Xiang, Y. (Participant Author), 26 8月 2017, 9 页码.科研成果: 其它稿件 › 案例
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2016
英菲尼迪：寒冬中的感性营销战
Xiang, Y. (First Author), Zhu, Q. (Participant Author) & Liu, J. (Participant Author), 2016, 在: 中欧商业评论. 4, 页码 84-93科研成果: 期刊稿件 › 期刊论文
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2015
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2014
Consumer favorites and the design of news
Xiang, Y. (First Author) & Soberman, D. (Participant Author), 2014, 在: Management Science. 60, 1, 页码 188-205科研成果: 期刊稿件 › 期刊论文
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2013
Buying and selling information under competition
Xiang, Y. (First Author) & Sarvary, M. (Participant Author), 2013, 在: QME-QUANTITATIVE MARKETING AND ECONOMICS. 11, 3, 页码 321-351科研成果: 期刊稿件 › 期刊论文
