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2024
2024 CEIBS ESG White Paper
Wang, H., Turpin, D. V., Wang, Y., He, Z., Bournois, F., Lee, S. K. J., Chen, S. & Rui, M., 30 5月 2024科研成果: 书/报告 › 工作报告
开放访问文档910 下载量 (Pure) -
889 下载量 (Pure)
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Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents' Purchase Preferences for Children's Educational Products
Chen, Q., Wang, Y. & Zhang, Y., 6 5月 2024, 在: Journal of Marketing. 88, 5, 页码 46-62 17 页码科研成果: 期刊稿件 › 期刊论文
开放访问文档 -
Luxury branding and the creator Economy: Emerging challenges and future avenues
Prandelli, E., Wang, Y. & Weijo, H., 9月 2024, 在: International Journal of Research in Marketing. 41, 3, 页码 455-467 13 页码科研成果: 期刊稿件 › 期刊论文
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Ups and Downs: Diageo's Adventure in China's Traditional Liquor Market
Ding, Y., Han, J., Wang, Y. & Cui, X., 30 4月 2024, 11 页码.科研成果: 其它稿件 › 案例
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