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2022
When and how brands affect importance of product attributes in consumer decision process
Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 19 12月 2022, 在: European Journal of Marketing. 56, 13, 页码 1-25 25 页码科研成果: 期刊稿件 › 期刊论文
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2021
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, J. (First Author) & Park, H. Y. (Participant Author), 2021, 在: International Journal of Research in Marketing. 38, 3, 页码 749-769科研成果: 期刊稿件 › 期刊论文
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2020
The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing
Choi, J. (First Author), Park, H. Y. (Participant Author) & Madhavaram, S. R. (Participant Author), 2020, 在: Journal of Retailing. 96, 2, 页码 251-265科研成果: 期刊稿件 › 期刊论文
