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• 2020

  The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

  Choi, J. (First Author), Park, H. Y. (Participant Author) & Madhavaram, S. R. (Participant Author), 2020, 在: Journal of Retailing. 96, 2, 页码 251-265

  科研成果: 期刊稿件 › 期刊论文

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