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• 2006

  Baby-first Child Car Seats: From Exportation to Domestic Sales

  Zhou, D. & Shu, J., 1 1月 2006, 15 页码.

  科研成果: 其它稿件 › 案例

  • Motor Vehicles 100%
  • China 75%
  • Markets 75%
  • Market Barrier 25%
  • Balance of Trade 25%

• Degussa Stabilizers: Accessing the Chinese Market

  Jenster, P. V. (First Author) & Chen, C. (Participant Author), 1 1月 2006, 16 页码.

  科研成果: 其它稿件 › 案例

  • Company 100%
  • Enterprise 100%
  • China 80%
  • Markets 60%
  • Market 60%

• Tata Steel: Branding Steel Based on Customer Focus

  Kotler, P. (First Author) & Pförtsch., W. A. (Participant Author), 1 1月 2006, 11 页码.

  科研成果: 其它稿件 › 案例

  • Steel 100%
  • Company 60%
  • Strategy 60%
  • Customer 40%
  • Value Added 40%

• Winning the China Vitamin War by Building a Strong Brand

  Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 1月 2006, 28 页码.

  科研成果: 其它稿件 › 案例

  • Markets 100%
  • Market 100%
  • Health 60%
  • Supplement 60%
  • Sales 60%

• 宝贝第一：从出口到内销

  周东生 & 舒金斯 , 1 1月 2006, 15 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Sales 100%
  • Market Barrier 33%
  • Economies of Scale 33%
  • South East Asia 33%

• 打造强势品牌，制胜中国维生素市场

  Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 1月 2006, 17 页码.

  科研成果: 其它稿件 › 案例

  • Marketing Management 100%
  • Multivitamin 100%
  • Business Environment 50%
  • Market Leader 50%
  • Business People 50%

• 德固赛公司的稳定剂业务：进入中国市场

  Jenster, P. V. (First Author) & Chen, C. (Participant Author), 1 1月 2006, 14 页码.

  科研成果: 其它稿件 › 案例

  • Stabilizer 100%