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• 2020

  2020 CEIBS Corporate Social Responsibility White Paper

  Chen, J. (编辑), Li, M. (编辑), Ding, Y. (编辑), Xu, B. (编辑), Rui, O. M. (编辑), Chen, S. (编辑), Price, L. J. (编辑) & Chen, S. (编辑), 2020

  科研成果: 书/报告 › 工作报告

  开放访问

  文档
  728 下载量 (Pure)

• 2020 CEIBS Survey on the Impact of COVID-19 on Business Operations in China

  Xu, B., Fernandez, J. A., Zhou, D., Chen, D. & Puyuelo, M. J., 1 1月 2020

  科研成果: 书/报告 › 工作报告

  开放访问

  文档

  • Ownership 100%
  • Enterprise 100%
  • Research 50%
  • China 50%
  • Work 50%
  136 下载量 (Pure)

• 2020中国商业报告：关于新冠肺炎疫情对在华商业运营影响的调查

  Xu, B., Chen, D., Puyuelo, M. J., Zhou, D. & Fernandez, J. A., 1 1月 2020

  科研成果: 书/报告 › 工作报告

  开放访问

  文档
  157 下载量 (Pure)

• 2020中欧国际工商学院企业社会责任白皮书

  陈杰平 (编辑), 李铭俊 (编辑), 丁远 (编辑), 许斌 (编辑), 芮萌 (编辑), 陈世敏 (编辑), 白诗莉 (编辑) & 陈少晦 (编辑), 2020

  科研成果: 书/报告 › 工作报告

  开放访问

  文档
  99 下载量 (Pure)

• Airlines Alliances: Fractures in Seamless Service(CEIBS Working Paper, No. 038/2020/MKT, 2020)

  Krishnan, T. V., Singh, S. S. & Jain, D. C., 2020.

  科研成果: 工作论文

  开放访问

  文档

  • Airline 100%
  • Alliances 62%
  • Service Industries 50%
  • Customer 18%
  • Quality 18%
  69 下载量 (Pure)

• A Study on Demand for Visible Good: Status Signaling through Children’s Clothing(CEIBS Working Paper, No. 030/2020/MKT, 2020)

  Lin, C., Chen, Y., Chiang, J. & Zhang, Y., 7月 2020, (准备中).

  科研成果: 工作论文

  文档

  • Economics 100%
  • Consumer Behavior 100%
  • Demand 75%
  • Literature 50%
  • Goods 50%
  87 下载量 (Pure)

• Challenges in Managing Amoeba Teams: Evidence from Fast Fashion Industry(CEIBS Working Paper, No. 032/2020/MKT, 2020)

  Lin, C. & Shi, M., 7月 2020.

  科研成果: 工作论文

  文档

  • Teams 100%
  • Fast Fashion 27%
  • Sales 27%
  • Leadership 27%
  • Fashion Industry 18%
  73 下载量 (Pure)

• Consumer Choices Across Seemingly Disparate Product Categories(CEIBS Working Paper, No. 029/2020/MKT, 2020)

  Lin, C. & Bowman, D., 7月 2020.

  科研成果: 工作论文

  文档

  • Category 100%
  • Consumers 100%
  • Process 37%
  • Consumption 25%
  • Motor Vehicles 12%
  91 下载量 (Pure)

• Deceptive Advertising and Consumer Verification (CEIBS Working Paper, No. 007/2020/MKT)

  Xiang, Y. & Song, I., 1 1月 2020, (准备中).

  科研成果: 工作论文

  文档

  • Enterprise 100%
  • Incentives 62%
  • Consumers 62%
  • Information 50%
  • Information Theory 37%
  162 下载量 (Pure)

• Designing the Content of Advertising in a Differentiated Market (CEIBS Working Paper, No. 006/2020/MKT)

  Xiang, Y. & Soberman, D. A., 1 1月 2020, (准备中).

  科研成果: 工作论文

  文档

  • Information 100%
  • Advertising 44%
  • Consumers 33%
  • Attribute Information 33%
  • Markets 27%
  141 下载量 (Pure)

• DIETS商业时代来临

  Jain, D. C. (First Author), 2020, 在: 中欧商业评论. 1

  科研成果: 期刊稿件 › 期刊论文

• Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa

  Zou, P. (First Author), Wang, Q. (Participant Author), Xie, J. (Participant Author) & Zhou, C. (Participant Author), 2020, 在: Journal of the Academy of Marketing Science. 48, 页码 966-986

  科研成果: 期刊稿件 › 期刊论文

  开放访问

  文档

  • Sustainable Investment 100%
  • Enterprise 60%
  • Corporate Volunteering 40%
  • Expenditure 40%
  • Market Response 40%
  182 下载量 (Pure)

  

  • Citations
    • Citation Indexes: 31
  • Captures
    • Readers: 196
  • Mentions
    • News Mentions: 1
  • Social Media
    • Shares, Likes & Comments: 28

  see details

  

• Do “Little Emperors” Get More than “Little Empresses”? Boy-girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households(CEIBS Working Paper, No. 031/2020/MKT. 2020)

  Lin, C., Chen, Y., Chiang, J. & Zhang, Y., 7月 2020.

  科研成果: 工作论文

  文档

  • Girls 100%
  • Boys 100%
  • Expenditure 66%
  • Enterprise 50%
  • e-Commerce 50%
  76 下载量 (Pure)

• Early Prediction of Peak Sales Time in New Product Sales: Your Prediction May be Statistically Significant, But Is It Accurate?(CEIBS Working Paper, No. 037/2020/MKT, 2020)

  Krishnan, T. V. & Jain, D. C., 8月 2020.

  科研成果: 工作论文

  开放访问

  文档

  • Time 100%
  • Testing 40%
  • Measure 40%
  • Growth 40%
  • Forecasting 40%
  68 下载量 (Pure)

• In-App Couponing or Group-Couponing: The Impact of Mobile Marketing Strategies on Branded App Adoption (CEIBS Working Paper, No. 014/2020/MKT)

  Wang, Q., Fu, N. & Wang, X., 1 1月 2020.

  科研成果: 工作论文

  开放访问

  文档

  • Adoption 100%
  • Groups 40%
  • Marketing Strategy 30%
  • Natural Environment 30%
  • Consumers 30%
  154 下载量 (Pure)

• Increase Adoption and Shorten the Calendar: A New Formula that Cultivates Innovators(CEIBS Working Paper, No. 034/2020/MKT, 2020)

  Zhang, Y., Feng, W., Hult, G. T. M. & Lin, C., 2020.

  科研成果: 工作论文

  文档
  72 下载量 (Pure)

• Information Search and Product Returns across Mobile and Traditional Online Channels(CEIBS Working Paper, No. 033/2020/MKT, 2020)

  Zhang, Y., Voorhees, C. M., Lin, C., Chiang, J., Hult, G. T. M. & Calantone, R. J., 7月 2020.

  科研成果: 工作论文

  文档

  • Return 100%
  • Search 66%
  • Channels 55%
  • Information 44%
  • Customer 33%
  68 下载量 (Pure)

• JD.COM: USING E-COMMERCE TO ALLEVIATE RURAL POVERTY IN CHINA

  Price, L. J. (First Author), Liu, X. (Participant Author) & Ni, J. (Participant Author), 1 1月 2020, PUTTING PURPOSE INTO PRACTICE: THE ECONOMICS OF MUTUALITY. Oxford University Press, 卷 29.

  科研成果: 书/报告/会议事项章节 › 图书章节

• KFC China: Building Competitive Advantages through Digitalization

  Lin, C. & Zhang, C., 30 6月 2020, 19 页码.

  科研成果: 其它稿件 › 案例

  • Managers 100%
  • Competitive Advantage 100%
  • Labor Cost 100%
  • Fast Foods 100%
  • Fast Food 100%

• Linking Team Agility to Market Performance(CEIBS Working Paper, No. 028/2020/MKT, 2020)

  Lin, C., 7月 2020, (准备中).

  科研成果: 工作论文

  文档

  • Dynamic Environment 100%
  • Teams 100%
  • Senior Executive 100%
  • Linking 100%
  • Survey 100%
  62 下载量 (Pure)

• Managing Convenience(CEIBS Working Paper, No. 027/2020/MKT, 2020)

  Lin, C., 7月 2020, (准备中).

  科研成果: 工作论文

  文档

  • Convenience Store 100%
  • Threat 50%
  • e-Commerce 50%
  • Pandemic 50%
  61 下载量 (Pure)

• Modeling Product Diffusion and Repeat Purchases: A Fractional Calculus-Based Approach（CEIBS Working Paper, No. 040/2020/MKT, 2020）

  Lotfi, A., Jiang, Z. & Jain, D. C., 8月 2020.

  科研成果: 工作论文

  开放访问

  文档

  • Economic Process 100%
  • Multiple Version 100%
  78 下载量 (Pure)

• Predicting Time to Upgrade for Successive Product Generations: An Exponential-Decay Proportional Hazard Model (CEIBS Working Paper, No. 043/2020/MKT, 2020)

  Qu, X., Lotfi, A., Jiang, Z. & Jain, D. C., 11月 2020.

  科研成果: 工作论文

  开放访问

  文档

  • Exponential Decay 100%
  • Proportional Hazards Regression Model 100%
  • Rendering 14%
  • Prediction Accuracy 14%
  • Prediction Performance 14%
  103 下载量 (Pure)

• The Impact of Introducing a Customer Loyalty Program on Category Sales and Profitability (CEIBS Working Paper, No. 026/2020/MKT, 2020)

  Lin, C., 7月 2020, (准备中).

  科研成果: 工作论文

  文档

  • Category 100%
  • Profits 50%
  • Introduction 20%
  • Diffusion 10%
  • Expenditure 10%
  138 下载量 (Pure)

• The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

  Choi, J. (First Author), Park, H. Y. (Participant Author) & Madhavaram, S. R. (Participant Author), 2020, 在: Journal of Retailing. 96, 2, 页码 251-265

  科研成果: 期刊稿件 › 期刊论文

  • Guilt 100%
  • Savings 75%
  • Consumption 50%
  • Money 50%
  • Managers 25%
  31 引用 (Web of Science)

  

  • Citations
    • Citation Indexes: 40
  • Captures
    • Readers: 127

  see details

• The Roles of Marketing Breadth and Competitive Spread on Product Life Cycle (CEIBS Working Paper, No. 015/2020/MKT, 2020)

  Xiang, Y., Soberman, D. & Gatignon, H., 1 1月 2020, (准备中).

  科研成果: 工作论文

  文档

  • Market 100%
  • Demand 75%
  • Product Life Cycle 50%
  • Enterprise 50%
  • Specific Industry 50%
  132 下载量 (Pure)

• When a Strategy for Sustainability is Sustainable: The Impact of Refurbished Products in Markets with Network Effects and Standards Competition (CEIBS Working Paper, No. 017/2020/MKT, 2020)

  Wang, Q., Zheng, Y. & Park, C. H., 1 1月 2020.

  科研成果: 工作论文

  开放访问

  文档

  • Standards 100%
  • Brand 80%
  • Consumers 60%
  • Network Economics 60%
  • Network 60%
  422 下载量 (Pure)

• Winner Technology: Big Data Disruption in the Retail Industry

  Xiang, Y., Ruan, L. & Li, Y., 30 6月 2020, 15 页码.

  科研成果: 其它稿件 › 案例

  • Retail Industry 100%
  • Big Data 100%
  • Big Data Technology 100%
  • Disruptions 100%
  • Specific Industry 100%

• 必胜客中国：品牌年轻化

  Lin, C. (First Author) & Zhang, C. (Participant Author), 30 6月 2020, 18 页码.

  科研成果: 其它稿件 › 案例

• 从博弈论看医改大方向 What's Health Care Reform Like from Perspective of Game Theory

  Zhou, D. (First Author), 2020, 在: 中欧商业评论. 6, 页码 13

  科研成果: 期刊稿件 › 期刊论文

• 汇纳科技：大数据引领零售变革

  Xiang, Y. (First Author), Li, Y. & Ruan, L., 30 6月 2020, 20 页码.

  科研成果: 其它稿件 › 案例

  • Artificial Intelligence 100%
  • Analytics System 28%
  • Data Analytics 25%
  • Trade Area Analysis 25%
  • Department Store 25%

• 肯德基中国：数字化重构竞争优势

  Lin, C. (First Author) & Zhang, C. (Participant Author), 30 6月 2020, 17 页码.

  科研成果: 其它稿件 › 案例

  • Managers 100%
  • Competitive Advantage 100%
  • Labor Cost 100%
  • Fast Food 100%
  • Snack 50%

• 始越公司：以数据洞察提升获客能力

  Lin, C. (First Author) & Zhang, C. (Participant Author), 30 6月 2020, 12 页码.

  科研成果: 其它稿件 › 案例

  • Sales 100%
  • Big Data Technology 100%
  • Customer Acquisition 100%
  • Big Data 50%
  • Chinese 50%

• 新冠肺炎疫情对在华企业影响的多维度分析

  许斌 (First Author), 吴敬琏 (Participant Author), 周东生 (Participant Author) & 陈丹妮 (Participant Author), 2020, 在: 商业评论. 7

  科研成果: 期刊稿件 › 期刊论文

• 新型“地摊经济”或将改变零售业格局 New Street Stall Mode May Change Retailing

  Lin, C. (First Author), 2020, 在: 中欧商业评论. 7, 页码 12

  科研成果: 期刊稿件 › 期刊论文

• 云集：社交电商黑马的崛起之路

  Wang, G. (First Author) & Ruan, L. (Participant Author), 30 6月 2020, 17 页码.

  科研成果: 其它稿件 › 案例

  • Commerce 100%
  • Startup 100%
  • Business Model 100%
  • Company 50%
  • China 50%

• 直播电商,一飞冲天还是昙花一现?

  Lin, C. (First Author), 2020, 在: 中欧商业评论. 8, 页码 12

  科研成果: 期刊稿件 › 期刊论文

• 中国企业如何把握疫情后的全球化趋势?

  Wang, G. (First Author), 2020, 在: 小康. 16, 页码 22-23

  科研成果: 期刊稿件 › 期刊论文