Being an Ethical Business in a Corrupt Environment

S. Ramakrishna Velamuri (First Author), S. Venkataraman (Participant Author), William S. Harvey (Participant Author)

科研成果: 期刊稿件期刊论文

摘要

In environments with widespread corruption, most business leaders hesitate to take a firm stand against corruption. However, research conducted in Egypt, Zimbabwe, and India shows that organizations should view building a strong ethical reputation in such environments as an opportunity to differentiate themselves. To do this, companies can follow four steps. First, frame their ethical behavior in a way that resonates with as wide a network of stakeholders as possible. Second, understand that there are gradations of corruption. Third, acquire a fine-grained understanding of their stakeholders. Fourth, strategically build partnerships with high-status individuals and organizations, a tactic referred to as “reputation borrowing.”
源语言英语
页(从-至)2-5
期刊Harvard Business Review Digital Articles
3/23/2017
出版状态已出版 - 2017

Corresponding author email

rvelamuri@ceibs.edu

关键词

  • Corruption
  • Ethics
  • Reputation

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