Better Life Supermarket: Digital Transformation through Distributed Empowerment

科研成果: 其它稿件案例

摘要

This case introduces the digital transformation of Better Life Supermarket and its challenges, which were shared by many traditional retailers in China. The case also emphasizes the importance of well-coordinated incentive mechanisms for the smooth digital transformation of a traditional business. Better Life as a local supermarket chain initiated its digital transformation in 2017. It started by addressing the pain points of offline stores through digital approaches. Its operating efficiency would be boosted if employees used the mobile store management system developed by the company. However, store employees were unwilling to cooperate and adopt digital tools, so the performance of the piloted stores didn't improve. To motivate employees in the digital transformation, Better Life introduced incentive mechanisms. Its Partnership Scheme 3.0 incentivized frontline staff by offering them commissions and bonuses and applying digital tools that enabled dynamic employment. The Partnership Scheme 4.0 went a step further to motivate store managers by introducing co-investment. These coordinated incentive mechanisms facilitated Better Life's digital transformation and boosted the profits at the piloted stores. Yet the company still faced multiple challenges such as changes in the retail environment, and complaints from the middle and back office about the profit-sharing scheme for front office staff. How should Better Life deal with these challenges?
源语言英语
页数14
出版状态已出版 - 29 7月 2022

案例编号

OB-22-964

案例规范编号

OB-22-964-CE

案例类型

Field Case

更新日期

20/12/2023

附注

For more details, please visit www.chinacases.org

来源

China Europe International Business School

案例学科表

  • 人力资源管理
  • 组织行为
  • 战略

案例行业表

  • 信息、媒体与通讯
  • 零售
  • 运输与仓储

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