Canature's Sustainable Development: Explorations and Practices

Siew Kim Jean Lee, Huirong Ju

科研成果: 其它稿件案例

摘要

This case describes how Canature, whose main business is water filtration, spent like crazy to build a Zero Liquid Discharge (ZLD) system, turning its substandard wastewater discharge to zero discharge and even "negative discharge" since 2013. The ZLD system helped create a better campus environment while providing a basis for Canature to launch an industrial tourism program. When implementing the tourism program, Canature never advertised or marketed its products. Instead, it disseminated health-related concepts. Over time, Canature has initiated multiple extension activities to expand its industrial tourism program. After some shifts in the management team, Qu Yaming, who is son of the founder Qu Jianguo, took over the business and started redefining Canature’s development path. Canature's water filtration business is booming overseas, increasing its sales revenue and profit significantly. Content as he is, Qu Yaming is wondering whether to generate ¥50 million in annual revenue from industrial tourism, the business that Canature prides itself on. He is thinking carefully if the effort is worthwhile and if so, how Canature should position its industrial tourism program.
源语言英语
页数16
已出版 - 31 5月 2022

案例编号

OB-22-905

案例规范编号

OB-22-905-CE

案例类型

Field Case

更新日期

23/03/2023

附注

For more details, please visit www.chinacases.org

来源

China Europe International Business School

案例学科表

  • 人力资源管理
  • 伦理与社会责任

案例行业表

  • 制造

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