China Haisheng Juice

Per V. Jenster (First Author), Jingna Le (Participant Author)

科研成果: 其它稿件案例

摘要

China Haisheng Juice Holding Co. Ltd., a 10-year-old company, had been growing rapidly and had captured 20 percent of the export market for apple-juice concentrate. Increasing global market demand, low cost of raw materials and aggressive production scale expansion had also contributed to its success. Haisheng faced stiff competition from domestic juice producers and experienced international players. Moreover, the company had gone through two major crises over pesticide residue and an anti-dumping dispute (from the U.S. Apple Association against Chinese juice producers). In 2005, Haisheng launched an initial public offering with the assistance of Goldman Sachs. In 2006, the company faced many challenges. One of them was the unexpected decline in revenue and profit due to a shortage of raw material, limited product varieties, unbalanced market coverage, and an inefficient internal operational system. These challenges affected investors’ confidence and harmed the company’s share price. Thereafter, the company reflected on its strategies in the last decade and considered new directions for future growth. This case challenges students to analyze various managerial problems and solutions at different development stages of the company. Based on their findings from the case, students are required to make recommendations for the company’s rapid growth.
源语言英语
页数14
出版状态已出版 - 1 1月 2007

案例编号

STR-14-025

案例规范编号

STR-14-025-CE

案例类型

Field

更新日期

2016-06-18

来源

China Europe International Business School

关键词

  • Corporate Growth
  • Entrepreneurship
  • Food & beverage
  • Internationalization
  • Market Competition

案例学科表

  • 创业
  • 综合管理
  • 战略

案例行业表

  • 零售

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