Cifa: Cross-Cultural Integration with a Chinese Company

Gianfranco Siciliano, Delfino Corti, Zhijing Cao

科研成果: 其它稿件案例

摘要

In 2008, Zoomlion acquired the Italian company Cifa, a world-leading company in the concrete machinery market. The acquisition bolstered Zoomlion's leadership in this market in China through Cifa's advanced technology. The acquisition also provided Zoomlion fast access to foreign markets, so that it could extend its leadership in the concrete machinery market to Europe, and to emerging markets such as India and Russia. But while much emphasis was given to the noteworthy success of this operation, less has been said so far on the difficulties Cifa managers experienced in their cultural dealings with Zoomlion. Zoomlion's lack of prior international experience and their cultural differences with the Cifa managers led observers to doubt Zoomlion's ability to successfully manage Cifa's operations. What factors were behind the managerial integration? What were the biggest challenges in building a stable working relationship between the two management teams?
源语言英语
页数16
出版状态已出版 - 30 6月 2021

案例编号

IB-21-755

案例规范编号

IB-21-755-CE

案例类型

Field Case

更新日期

07/03/2023

附注

For more details, please visit www.chinacases.org

来源

China Europe International Business School

案例学科表

  • 综合管理
  • 国际商务
  • 组织行为

案例行业表

  • 建筑
  • 制造

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