Consumer Support for Corporate Social Responsibility (CSR): The Role of Religion and Values

Bala Ramasamy (First Author), Matthew C. H. Yeung (Participant Author), Alan K. M. Au (Participant Author)

科研成果: 期刊稿件期刊论文

94 引用 (Web of Science)

摘要

Ethical behavior among businesses has gained significant prominence in recent years. Survey evidence shows that Asian consumers demand for greater social responsibility among businesses. Thus, a deeper understanding of the factors that contribute to such a demand is useful. This study examines the influence of religiosity and values on corporate social responsibility (CSR) support among consumers in Hong Kong and Singapore. Primary data collected among consumers in these cities point to a significant direct relationship between religiosity and CSR support. In Hong Kong, this attitude is due both to altruistic as well as for egotistical (or face saving) reasons. In Singapore, this is mainly due to the latter. The results imply that different motivations should guide CSR strategies in these two cities.
源语言英语
页(从-至)61-72
期刊Journal of Business Ethics
91
DOI
已出版 - 2010

Corresponding author email

bramasamy@ceibs.edu

关键词

  • Hong Kong
  • Singapore
  • corporate social responsibility
  • religiosity
  • values

成果物的来源

  • FT
  • ABDC-A
  • Scopus
  • SSCI

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