摘要
The article summarizes extant research on context effects and choice theories in a straightforward fashion. The context effects are used as benchmarks to compare six choice theories. The context effects include similarity, attraction, compromise, and reference point effects. The considered theories include simple scalability model, random utility model, elimination by aspects model, strategy switching models, componential context model, and connectionist network model of choice. The article discusses the implications of each model for consumer behavior, and suggests that the choice of model should depend on the characteristics of products, consumers and purchase process.
源语言 | 英语 |
---|---|
页(从-至) | 39-58 |
期刊 | Marketing Theory |
卷 | 7 |
期 | 1 |
DOI | |
出版状态 | 已出版 - 2007 |
成果物的来源
- ABDC-A
- Scopus
指纹
探究 'Context effects and models of preferential choice: implications for consumer behavior' 的科研主题。它们共同构成独一无二的指纹。引用此
Busemeyer, J. R., Mehta, S., Chaturvedi, A., & Barkan, R. (2007). Context effects and models of preferential choice: implications for consumer behavior. Marketing Theory, 7(1), 39-58. https://doi.org/10.1177/1470593107073844