Culture Change at TNT China (A)

Lorna Doucet (First Author), Liang Dong (Participant Author)

科研成果: 其它稿件案例

摘要

As a global transportation and distribution company, TNT N.V. provides mail and express delivery services to its customers in more than 200 countries, and is one of the most admired delivery and express companies throughout the world. However, TNT China had once faced severe challenges. This case series describes how Michael Drake committed to change in TNT China from his appointment as the Managing Director of TNT China International Express, and how over five years he turned TNT China around and enabled its remarkable achievements in the Chinese market. Case (A) introduces the challenges and primary task Drake faced as a new executive; Case (B) elaborates on Drake’s business philosophy, his new management team, interventions he implemented in TNT China, the way through which he managed to win support from the board and the outcomes of all these changes. This case series explores the following questions: how does a global company adapt its operations to overseas markets? How does the company implement effective culture and process changes in foreign subsidiaries?
源语言英语
页数6
出版状态已出版 - 1 1月 2007

案例编号

GM-14-121

案例规范编号

GM-14-121-CE

案例类型

Field

更新日期

2016-06-17

来源

China Europe International Business School

关键词

  • Change/Reform/Transformation
  • Corperate Culture
  • Leadership
  • Management Team
  • TNT China

案例学科表

  • 组织行为
  • 综合管理
  • 人力资源管理

案例行业表

  • 运输与仓储

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